During a Quarterly Business Review with EGW USA, the Mallard team noticed a revenue stream that could be elevated with some specific product branding and attention. This line of products was given minimal attention in the past, and was just one line compared to dozens of others that EGW carries.

The brand sat faded on old boxes, with no reason to stand out within the industry, but all that was about to change...

It all started with a true branding exercise of the product line, understanding the target audience and purchasing decisions behind the brand. We introduced a new Brand Identity for White Rhino, with clear + bold messaging, paired with equally as bold visuals to truly make some noise in the crowded, dull market.

Our team crafted a commercial for the new brand launch, and a launch campaign including: a landing page to drive traffic to the specific product line, digital ads, strategy to introduce the plan at a and multiple print collateral pieces for this launch party (which we of course captured and attended as well!).