The startup phase of launching a business is gruelling yet exhilarating. Not for the faint of heart, we knew Novos Fiber was up for the challenge. However, their brand needed a full ecosystem - not just a simple logo. After further discovery, it wasn't just the brand but a full relaunch campaign including design of collateral, emails, billboards, car wraps, and more. As well as a hero video speaking to their customer bringing them along for the journey of why fiber internet is much more than surfing the web fast.

After this strategy was developed, it was time for our team to get to work. We worked through new messaging to help Novos stand out against "the big guy" providers. Crafted multiple design assets in a creative toolkit for their relaunch, and set them up to launch into new cities across the DFW area.