How does a brand like Pella stand out in a crowded market?

Especially in the DFW metroplex - there are thousands of windows and door providers... how can you capture market share in such a competetive environment?

Pella needed to break the mold of a boring and still stock-image based industry marketing, with emotional story-driven content, on a consistent basis. Mallard produced dozens of customer testimonials, capturing families and kids within the safety of their home protected by Pella. Mallard also introduced bold graphics and punchy copy to catch homeowners attention through a plethora of design assets for monthly campaigns.