AI Policy

Effective Date: March 2025

Last Updated: March 2025

Purpose & Commitment

At Mallard Agency, Artificial Intelligence (AI) is a tool, not a replacement for human creativity, strategy, or expertise. We use AI to enhance our original ideas, increase clarity, ensure accuracy, and improve overall efficiency while ensuring our work remains authentic and ethically sound. We actively adopt technology with purpose—through thoughtful discussions, strategic evaluation, and a commitment to using AI in ways that aligns with our values and enhances our capabilities. This means engaging in open dialogue about AI’s role, assessing its impact and ensuring it serves as an asset rather than a crutch. Every AI-driven decision we make is guided by our core purpose of making a lasting impact on people by turning ordinary businesses into extraordinary brands.

Ways We Use AI

We use AI as a tool to support—not replace—our strategic and creative work. It plays a behind-the-scenes role in enhancing speed, clarity, and efficiency, while our team leads with human insight and originality.

• Research Acceleration
  
  • AI helps us quickly grasp the fundamentals of a client’s business, industry, or audience. It streamlines the research phase and surfaces helpful insights that equip our team to generate smarter strategies.
• Creative Brainstorming
  
  • We use AI to refine early ideas, content structures, and creative directions. It’s a helpful collaborator during ideation, but all final concepts are shaped and polished by our team to ensure they’re original, strategic, and aligned with client goals.
• Content Optimization
  
  • AI assists with editing, SEO improvements, and clarity enhancements. Every piece of content is still reviewed, revised where needed, and approved by our team before delivery.
• Copywriting Support
  
  • AI-powered tools help move creative copy forward, but no copy goes live without oversight from multiple members of our team. Human voice, tone, and brand alignment remain top priorities.

Ways We Don't Use AI

To protect the integrity, authenticity, and quality of our work, we intentionally set boundaries around how AI is used. We do not rely on AI for the following:

• Automated Content Creation
  
  • We don’t use AI to mass-produce blogs, articles, videos, designs, or copy without creative direction and strategic oversight. Every piece of work is shaped by our internal team to reflect human nuance and brand-specific intention.
• Fact-Based Research
  
  • While AI can support early-stage exploration, it’s not a substitute for verified research, industry expertise, or sound judgment. We rely on real data, credible sources, and hands-on experience to inform our recommendations.
• Client Communication & Strategy
  
  • All brand messaging, strategy development, and client communications are handled directly by our team. Relationships, trust, and thoughtful guidance can’t be automated—and we believe that’s where the real value lies.

Transparency & Accountability

We embrace AI as a powerful tool that enhances our workflow, but we are equally committed to using it responsibly. Our approach is guided by the following principles, which we uphold across every project:

• Human Oversight
  
  • Every deliverable is reviewed, refined, and approved by our team to ensure it aligns with your brand standards and meets our quality expectations.
• Ethical Use
  
  • We adhere to industry best practices, respect intellectual property rights, and never use AI-generated content that risks plagiarism or misrepresentation.
• Client Awareness
  
  • When AI contributes to a project—whether for cost-efficiency, editing support, or speed—we remain transparent with our clients when asked.

Why This Matters

Our AI policy is designed to strike the right balance between innovation and integrity. While AI helps us work smarter and faster, it does not replace the strategic thinking, storytelling, and creative craftsmanship at the core of our work. By using AI responsibly, we stay true to our mission of delivering high-quality, custom marketing and branding solutions for small to mid-sized businesses.

Contact Us

For questions about these Terms, contact us at:

Mallard Agency
1363 Brumlow Ave, Southlake, TX 76092
info@mallardagency.com
(214) 233-6584