Branding

Are you tired of settling for outdated branding that blends in?

A strong brand is the foundation of every successful business, shaping how customers perceive and connect with you. At Mallard, we go beyond logos and colors, and focus on uncovering the true differentiator of your brand, defining its voice, personality, and positioning.

Build Your Brand

Brand Positioning

StoryBrand® Messaging

Visual Identity

Brand Guidelines

Walkabout Hospitality Branding

Walkabout Hospitality envisioned a cohesive brand system that connected its restaurants while preserving their individuality. We developed a unified visual identity, refining color palettes, typography, menus, and signage, to create a seamless yet distinctive brand experience. The result? A connected brand that maintains the unique character of each location while reinforcing Walkabout’s overarching vision. Keep an eye out the next time you are at one of their incredible Dallas dining destinations including Rye, Apothecary, and Barley.

Spark Biomedical Branding

Spark Biomedical needed a stronger, more cohesive brand presence to match its industry leadership. Through an in-depth discovery process, we refined their brand messaging, refreshed their identity, and redesigned their website to enhance clarity and engagement. The updated brand ecosystem now better communicates Spark’s mission, positioning them for success in their evolving market.

Lori Vaden West Group Branding

A leading name in DFW real estate, the Lori Vaden West Group needed a brand that reflected their reputation for excellence. We crafted a sophisticated brand identity that exudes elegance and high-end service. From refined visuals to authentic messaging, Lori’s branding now aligns seamlessly with her commitment to luxury and integrity.

Our Process

1 Creative Kickoff

In this session, we align your brand positioning with your visual wishlist, exploring creative opportunities and potential placements. Together, we define an aesthetic direction that fits your vision and resonates with your audience.

2 Design Exploration

Our senior design team develops dozens of internal marks, refining and reducing them down to the strongest, most distinct directions. This ensures that every concept presented is intentional, strategic, and built for long-term impact.

3 Concept Review

We present multiple, fully developed brand identity directions, each showcasing a unique approach. This step allows us to align on the best creative path before moving into the full buildout, ensuring clarity and confidence in the final direction.

4 Identity Buildout

With a clear direction established, we expand your brand into a complete visual ecosystem—including primary logos, secondary marks, typography, colors, patterns, icons, and mockups. This identity serves as the foundation for all marketing initiatives moving forward.