Let’s Make Your Brand Stand Out
We’d love to hear about your business and where you want to take it. Schedule a quick, no-pressure chat with our team—we’ll talk through your goals, answer any questions, and help you find the best path forward.
Our Services
Get to know the ways our team has helped over 125 businesses go from ordinary to extraordinary.
Strategy
Are you struggling to find clarity and create momentum?
A great strategy is the compass that guides every brand through the complexities of the modern market. At Mallard, we take a deep dive into understanding the unique challenges and opportunities your brand faces. Our team of experienced strategists works closely with you to develop customized, actionable strategies.
Strategic Consulting
Industry Research
Marketing Planning
Budget Optimization
Our Process
1 Discovery Day
We host you at our studio for a deep-dive strategy session where we go beyond surface-level questions to uncover the core of your brand. Over multiple hours, we explore your goals, challenges, and vision to ensure we build a brand strategy that’s both meaningful and effective.
2 Research
We analyze your industry, competitors, and audience to uncover insights that inform smart, strategic decisions. By understanding the landscape, we position your brand for success with a clear competitive edge.
3 Positioning & Messaging
We go beyond marketing to position your business for success, attracting customers, engaging clients, and inspiring top talent. As a StoryBrand® Certified Agency, we craft a comprehensive messaging guide that clarifies your story and ensures your message resonates.
4 Strategy Review
We meet with you to review a robust yet simple strategy deck that solidifies your place in the market. This comprehensive guide ensures clarity on your brand positioning, messaging, and next steps, giving you the confidence to move forward with a clear, strategic direction.
5 Marketing Plan
We develop and deliver a structured, actionable plan that outlines how to execute and measure your strategy across key channels. This roadmap ensures consistency and cost-effectiveness as you bring your brand to market.
Get an Inside Look at a Strategy Deck
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Branding
Are you tired of settling for outdated branding that blends in?
A strong brand is the foundation of every successful business, shaping how customers perceive and connect with you. At Mallard, we go beyond logos and colors, and focus on uncovering the true differentiator of your brand, defining its voice, personality, and positioning.
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Brand Positioning
StoryBrand® Messaging
Visual Identity
Brand Guidelines
Walkabout Hospitality Branding
Walkabout Hospitality envisioned a cohesive brand system that connected its restaurants while preserving their individuality. We developed a unified visual identity, refining color palettes, typography, menus, and signage, to create a seamless yet distinctive brand experience. The result? A connected brand that maintains the unique character of each location while reinforcing Walkabout’s overarching vision. Keep an eye out the next time you are at one of their incredible Dallas dining destinations including Rye, Apothecary, and Barley.
Spark Biomedical Branding
Spark Biomedical needed a stronger, more cohesive brand presence to match its industry leadership. Through an in-depth discovery process, we refined their brand messaging, refreshed their identity, and redesigned their website to enhance clarity and engagement. The updated brand ecosystem now better communicates Spark’s mission, positioning them for success in their evolving market.
Lori Vaden West Group Branding
A leading name in DFW real estate, the Lori Vaden West Group needed a brand that reflected their reputation for excellence. We crafted a sophisticated brand identity that exudes elegance and high-end service. From refined visuals to authentic messaging, Lori’s branding now aligns seamlessly with her commitment to luxury and integrity.
Our Process
1 Creative Kickoff
In this session, we align your brand positioning with your visual wishlist, exploring creative opportunities and potential placements. Together, we define an aesthetic direction that fits your vision and resonates with your audience.
2 Design Exploration
Our senior design team develops dozens of internal marks, refining and reducing them down to the strongest, most distinct directions. This ensures that every concept presented is intentional, strategic, and built for long-term impact.
3 Concept Review
We present multiple, fully developed brand identity directions, each showcasing a unique approach. This step allows us to align on the best creative path before moving into the full buildout, ensuring clarity and confidence in the final direction.
4 Identity Buildout
With a clear direction established, we expand your brand into a complete visual ecosystem—including primary logos, secondary marks, typography, colors, patterns, icons, and mockups. This identity serves as the foundation for all marketing initiatives moving forward.
5 Brand Guidelines
We provide a comprehensive brand “bible” that serves as your team’s ongoing visual identity guiding light, ensuring consistency across every touchpoint. This document empowers you to maintain a strong, cohesive brand presence as you grow.
Video
Do you want to bring your brand to life through video?
Production transforms ideas into impactful visuals that captivate and inspire. At Mallard, we bring stories to life through high-quality video & photography. Our team handles every detail, from concept to execution, ensuring your brand’s message is delivered with compelling visuals that leave a lasting impression.
Concept Development
Pre-Production Planning
On Set Execution
Professional Editing
Our Process
1 Story Discovery
This is where we dive deep into your brand—exploring its purpose, audience, and unique positioning. Through thoughtful conversation, we uncover the core messages that define your business and set it apart. This foundational step ensures that every piece of creative work we develop aligns with your vision, resonates with your audience, and drives real impact.
2 Creative Treatment
This is where our Creative Director goes to the drawing board to craft your story and compiles it into a single PDF presentation for you to review. This includes the overall objective, concept and messaging, chapters of the story, suggested talent and locations.
3 Pre-Production
Once you approve the creative treatment, our Producer will begin planning all aspects of the production, and will reach out to you with any questions. All final plans end up on our pre-production dashboard which will be shared with you before the shoot. This includes project summary, approved treatment and reference images, crew & client contact details, location addresses, schedule, interview questions, and shot list.
4 On Set Execution
In the days leading up to the shoot, our Producer will communicate with you to finalize things such as lunch orders, schedule adjustments, talent confirmation, or last-minute changes that may be necessary. The day before, we will send the call sheet which will help you know where to be and what time to be there. On the morning of, be on the lookout for the Mallard production van. Once we arrive, we will take care of everything to make sure the vision we established in the approved treatment comes to life.
5 Post-Production
Our team of editors will use the treatment we established at the beginning of the process to directly influence how we go about editing your videos. Final deliverables will include up to 2 rounds of revisions.
Design
Is your business in need of high quality design?
A great design is more than aesthetics—it’s a seamless blend of strategy, creativity, and functionality. At Mallard, we craft designs that serve a purpose, ensuring they align with your brand identity and business goals. Our team works closely with you throughout the process to deliver designs that help your business stand out.
Print Design
Digital Design
Illustration
Animation
Design
1 Understand the Need
Every great design starts with understanding. We take the time to learn about your brand, audience, and objectives, ensuring our design approach aligns with your vision. Through in-depth discussions and research, we uncover what sets you apart and how design can elevate your brand.
2 Creative Brief
With a clear understanding of your goals, we develop a strategic creative brief. This document serves as the foundation for the design process, outlining key elements such as messaging, visual direction, and project objectives. It ensures alignment between our team and yours, setting the stage for impactful design work.
3 Design
Here’s where creativity comes to life. Our Senior Designer takes the insights from the creative brief and translates them into compelling visuals. Whether it’s branding, web design, or marketing assets, we craft designs that communicate your message effectively.
4 Creative Review
Collaboration is key to great design. We present our initial concepts for your review, gathering feedback to refine and enhance the work. This iterative process ensures the final design aligns with your expectations and resonates with your audience.
5 Final Delivery
Once the design is perfected, we prepare all necessary files and assets for launch. Whether it’s print, digital, or interactive designs, we provide everything you need for a seamless implementation.
Websites
Are you falling behind because of a bad website?
A great website is a powerful tool that engages your audience, strengthens your brand, and drives results. At Mallard, we take a strategic approach to web design and development, ensuring every site we create is not only visually cohesive but also functional, user-friendly, and built for success.
Website Blueprint
Truly Custom Design
Website Maintenance
SEO Optimization
Websites
1 Website Audit
We start by analyzing your current website (if applicable) or assessing your brand’s digital needs. This step helps us identify opportunities for improvement, user experience enhancements, brand messaging, and SEO optimization to ensure your website performs at its best.
2 Site Map & Copy
A well-structured website begins with a clear blueprint. We develop a strategic site map to organize content effectively and ensure smooth navigation. Our team also crafts compelling, brand-aligned copy that speaks to your audience and drives engagement.
3 Custom Design
With strategy in place, our designers create a custom website layout tailored to your brand’s unique identity. From visuals to user interface design, we focus on creating an intuitive, aesthetically pleasing experience that captures attention and enhances usability.
4 Development
With the design finalized, we begin transforming concepts into a fully functional website. This phase includes front-end and back-end development, ensuring seamless interactions, optimized performance, and a scalable foundation. Our developers refine every detail, from animations to load speed, ensuring a smooth and engaging user experience across all devices.
5 Website Launch
The launch of your website is more than just going live—it’s a milestone worth celebrating. Once perfected, we officially launch your site, equipping you with a powerful platform that reflects your brand’s vision and engages your audience.
Content Creation
Is it hard for you to create great content consistently?
In today’s digital world, content is the driving force behind brand awareness and revenue generation. At Mallard, we create dynamic, distinctive content designed to connect with your audience and amplify your brand’s presence. Our process ensures every post, story, reel, and campaign achieves maximum impact.
Social Media Content
Email Marketing
Copywriting
Advertising Campaigns
A Well Dressed Home Reels
Emily had an incredible brand, but content was needed to help her gain ground with new audience. We produced dozens of reels for Emily and her team to post resulting in a new wider audience and higher engagement.
Southlake Town Square Giveaway
Everyone loves an instagram giveaway... but posting giveaways with video content guarantees you a higher amount a views, resulting in even more followers - the reason behind the giveaway in the first place!
Minno Social Media Camapign
Minno, the #1 source of christian content for kids, needed to pick up some steam on social media after a big brand launch. We were able to partner together with their team to equip them with dozens of social media assets per month for consisten posting.
Content Creation
1 Campaign Roadmap
A successful social presence starts with a plan. We define your content pillars, messaging tone, and platform-specific strategies to ensure your brand remains consistent and engaging. By identifying key audience insights and trends, we map out a content plan designed for visibility and growth.
2 Creative Direction
We shape the creative vision that sets your brand apart. Our team develops mood boards, content themes, and storytelling approaches that align with your brand identity and reach your audience.
3 Content Creation
We create content that sparks conversations and drives engagement. Our team ensures every piece, whether it’s product stills, engaging videos, branded graphics, or catchy captions, is optimized for the latest trends and platform algorithms, helping your brand stay ahead.
4 Content Delivery
Timing is everything in social media. We equip your team with optimized and platform-specific formatting to ensure your content reaches the right people at the right time. Our strategic deployment plan keeps your audience engaged while maintaining a consistency.
Go from ordinary to extraordinary.
