A new city, a niche market, luxury product, with big dreams... Exile Rifle Co. had a few uphill battles to fight that needed support on all marketing fronts.

Our partnership started off by truly honing in on Exile's storybrand framework, understanding the complexities of this niche market, and what their target clients were really looking for. A brand film, to speak directly to that hunter looking for a custom bolt-action rifle, as well as pristine product photography, and a new website, including a custom designed interactive proprietary "gun-builder". This gun-builder is an online interactive experience for Exile customers looking to design their custom rifle. Once this was up and running - it was time for the fun part. Building a content strategy around the Exile brand - including a YouTube educational series, Podcast season, and monthly product photography.