Strategy
Brand
Video
Design
Web
Content
Problem
Colonial might have been a commonly known bank throughout Tarrant County, however their customer base was getting older and service offerings were changing drastically. Our team got the chance to sit down, review customer data, work towards finding a solution to equipping Colonial with assets to help change the tide to reach the younger audience they were desiring.
Solution
Through a strategic approach of monthly assets to include: video, design, social media, email campaigns, product campaigns, commercials and more. As well as crafting customer led storytelling through the StoryBrand framework - truly making Colonials customers the real hero. Their customer-service approach to local banking is something that truly does help them stand out in the market, and we wanted to lean into that and ensure that they were positioned for the upmost success.
Result
Colonial has received multiple comments and reviews about their digital approach, and continues to see results from the specific product campaigns we have been a part of launching. Don't underestimate the local bank, with over 70 years in business - turns out you can teach an old dog some new tricks.
