ShipNova was growing fast, built on a culture of unreasonable hospitality and a team that treats every shipment as if it were their own. The 3PL market they compete in is crowded, and most brokers make the same promises about reliability and service. ShipNova's founders wanted a brand that could show shippers what truly sets them apart, pairing the personal care their customers already experience with the technology that keeps every load visible. They needed messaging that stood firmly on its own and a brand ready to support their next season of growth.
Mallard Agency, a Dallas branding and video production agency, partnered with ShipNova on a full brand transformation. We started with in depth research into the freight market, the competitive landscape, and the people ShipNova serves, from supply chain leaders to the operations teams managing freight day to day. From there we refined their core values into the NOVA framework and worked closely with the founders to land on a clear position: delivering your most demanding freight, simplified through hospitality and innovation. We used the StoryBrand framework to build their messaging, produced a brand film showing how ShipNova brings the human back to freight, and brought it all together on a new website.
ShipNova now goes to market with a brand that sounds like the company their customers already know. Their messaging speaks directly to the shippers they serve, and their brand film gives prospects a clear picture of what it feels like to work with a team that owns every load. Alongside the brand, we delivered a marketing plan that shaped their go to market strategy and gives the team a clear path for staying consistent and effective as they grow. With that foundation in place, ShipNova is positioned to set a new standard in freight.
The Mallard Flightplan clarifies and elevates your brand, then builds the marketing system that powers consistent growth. We only take on 2 new clients each month to ensure deep focus and real results. Ready to get started?
