Colonial Savings has served the Fort Worth community for decades, with a strong reputation among local families and businesses. As the bank looked to grow deposits, they saw an opportunity to bring more consistency and direction to their marketing. Their efforts were spread across many channels without one clear story tying them together. They needed a partner who could organize their marketing and help them reach business clients across the Fort Worth market with a message that resonated.
Mallard Agency, a Dallas branding, marketing, and video production agency, became Colonial's ongoing marketing partner. We used the StoryBrand framework to shape a story that positioned the customer as the hero, with Colonial and its people as the trusted guide helping them reach their financial goals. From there we put that story to work every month through regular storytelling, social media management, and email marketing. We also handled print design and developed a media placement strategy focused on business clients across Colonial's locations in the region.
Colonial went to market with a unified message and a steady rhythm of marketing that reflected the heart of the bank and the customers it serves. Every channel now worked toward the same goal of attracting and retaining the right customers in their community. In September 2026, Colonial agreed to be acquired by Gateway First Bank, a state-chartered bank headquartered in Jenks, Oklahoma, a milestone that recognizes the legacy Colonial built in Fort Worth. We're grateful to have played a part in telling their story.
Like what you see? Just wait until you see what we have in store for your brand. Mallard is a Dallas based branding, marketing, and video production agency that helps turn ordinary businesses into extraordinary brands through a proven system for effective marketing. When you’re ready to move forward with confidence, we’re ready to build with you.
