Principle Services was experiencing rapid growth and industry momentum, but their brand had not kept pace. As an electrical contractor operating as an owner’s representative, they knew they were different, yet struggled to clearly articulate that difference in the market. Internally, marketing felt fragmented and overwhelming, handled by a small business development team already stretched thin. To truly lead the industry, their brand needed to rise to the level of their reputation and ambition.
Mallard Agency guided Principle Services through our full Flightplan framework, beginning with deep strategic discovery, StoryBrand positioning, and extensive competitor research. This work led to a clear and ownable differentiation, anchored by the headline Where People Drive Power and the coined term owner’s advocate, reframing how Principle Services communicates the value they bring to every project. From there, we delivered a refreshed brand identity, brand film, photography, and a new website built to support clarity, confidence, and scale.
At the conclusion of the project, Principle Services emerged with renewed confidence and a brand that finally matched their leadership position in the industry. The clarity achieved through the Flightplan allowed their team to simplify marketing, focus on growth, and communicate with consistency. As a result, they chose to continue their partnership with Mallard, trusting us to lead all ongoing marketing efforts including strategy, content creation, design leadership, social media, email, and paid advertising.
The Mallard Flightplan clarifies and elevates your brand, then builds the marketing system that powers consistent growth. We only take on 2 new clients each month to ensure deep focus and real results. Ready to get started?
