Problem
BIS Consultants was a growing technology partner serving government agencies, but their competition was growing too. Their clients didn’t fully understand the breadth of their services or take their brand seriously, leaving them mispositioned in a crowded market. They needed clarity around their audience, business model, and long-term goals to drive scalable growth.
Solution
Mallard Agency came alongside the BIS Consultants team to clarify their message and simplify their product offerings. Through our comprehensive branding process, the Flightplan, we developed new messaging, a refreshed visual identity, a brand film, and a redesigned website that clearly communicated their co-managed IT, GIS, and government web solutions. Every element worked together to reposition BIS as a trusted national partner in government technology.
Result
Following the rebrand and website launch, BIS Consultants expanded into new regions and strengthened their connection with clients across the country. Their updated brand and marketing system now reflect the innovation and excellence that define their work, helping them attract more clients, top talent, and larger opportunities. The campaign generated hundreds of thousands of organic impressions on LinkedIn, positioning BIS as a national leader in government technology solutions.