Problem
When Altered States Wellness came to our Dallas branding agency, their challenge was clear. They had a great product but an underdeveloped brand. As they prepared to franchise across Texas, they needed a professional identity that would attract serious investors and franchisees while elevating their reputation beyond a single studio in Coppell.
Solution
Through our full Flightplan process, including strategy, StoryBrand messaging, brand identity, video production, and website design, we helped the founders completely reimagine how their brand showed up in the market. Our DFW branding and video production team crafted a new identity that looked and felt like the best in the industry, pairing clarity with high-end design and storytelling.
Result
Immediately after launch, Altered States Wellness received double-digit inquiries from potential franchisees. Within a year, they signed five new locations and saw a significant increase in bookings at their original studio. Today, they are expanding across Texas with a brand that leads their category and proves what happens when strategy and storytelling align.